Pictured with our Young Ambassador Alex Staniforth L-R: Steve Fives, Chairman; Alex Staniforth, Young Ambassador; Simon Whittle, Chairman and Claire McKinley-Smith, Group Managing Director.
The Westgrove Group are proud to support our first Young Ambassador, Alex Staniforth. Alex is a remarkable young man who has overcome incredible adversity in his childhood and has used this as an awe inspiring motivation to achieve physical endeavours most people can only dream about. At the age of 18 he tried to become the youngest ever Brit to Summit the South East Ridge of Everest. Sadly, due to circumstances beyond his control (Tragic death of 16 Sherpas through an avalanche) his expedition in April 2014 was cancelled whilst he was acclimatising at Everest base camp. Alex then made a second attempt to summit Everest in Q2 2015, but his plans were drawn to an abrupt end when the terrible earthquakes hit Kathmandu and Everest suffered further avalanches on a catastrophic scale. The mountain was closed and Alex had to return to the UK, thankfully unhurt.
Since Alex’s return to the UK, he has dedicated time to raising funds for the families suffering with the aftermath of the earthquakes in Nepal. He has completed a challenge known as ‘Everesting’, which involves climbing the height of Everest; on his bike! Alex endured 14 ascents up Great Dun Fell in the Pennines to complete his challenge and managed to raise funds for the Himalayan UK trust.
Alex has secured a publishing deal for his first book ‘Icefall’ and impressively he has an endorsement and support from Bear Grylls who is following his progress very closely. He has captured the attention of local media with several appearances on ITV/BBC profiling his expeditions and highlighting how he has turned his own personal adversity into inspiring others.
This project represents a huge step forward for Westgrove and underpins our vision that our Corporate Social Responsibility commitment has real integrity. We continue to break new ground in the way that our business embraces the community and we’re leaving our competitors in our wake.