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Success brings a new brand identity for Westgrove

15 April 2011

Founded in 1998 by current Group Managing Directors Steve Fives and Simon Whittle, independent facilities management company Westgrove has always concentrated on quality rather than quantity, forging long-standing partnerships with blue-chip clients.

In recent years that philosophy has led to exponential growth, taking the north-west based company to a truly national organisation employing over 1,000 people across 70 sites throughout the UK.

This phenomenal growth is a result of continuous innovation and a passion for putting people first – and it’s led to the launch of a new identity for the company under the umbrella of The Westgrove Group.

Managing Director Steve Fives: “2011 will be an extremely exciting year for everyone in the company, as we continue to evolve and integrate our facility management services – innovative cleaning strategies, bespoke security solutions, planned maintenance management and strategic waste management – into a single brand. While each discipline is clearly defined, our new designs bring a consistent family appearance under The Westgrove Group banner, to give us a polished and professional presence within the market place.”

The newly-launched brand will also further differentiate The Westgrove Group from the industry norm in integrated facilities management. Rather than simply being a third party supplier of cleaning or security services, the company has always emphasised the importance of becoming an integral part of a client’s operational interface, advising on the right strategy for the future.

And according to Steve and Simon, the new look is just the beginning. “The new brand identity and our new website at www.westgrove.co.uk is the first phase of a multi-channel campaign that will be rolled out in the coming months. Not only will this outline the benefits The Westgrove Group can bring, it will also talk about our principles of business, the talented people behind the company, the breadth of our services and – perhaps most importantly – our vision for the future.”
 

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